About the Client
Veritone is a U.S.-based AI technology company, known for aiWARE and a wide range of AI data analytics solutions for media, broadcasting, advertising, and enterprises.
The ACI – Advertising Content Intelligence suite includes three main products:
- Attribute – real-time advertising measurement that connects broadcast data with website traffic.
- Discovery – AI-powered content analysis (transcription, logo recognition, facial/object detection) to search, verify and check ad placements.
- Analytics Center – a data visualization dashboard that allows customers to analyze reports and make decisions based on multiple complex data sources.
The Challenge
The advertising landscape has changed rapidly as audiences move from traditional broadcasting to digital platforms. ACI, originally built for radio and TV, was no longer enough to support customer needs.
Veritone needed to modernize the entire suite by expanding analysis to more media types from audio, image, video, to online data, while also dealing with fast-growing data volumes. They required:
- Faster and more interactive dashboards, even with huge datasets.
- Higher processing speed for large-scale reporting.
- Strong stability and scalability to support large media companies with millions of records per day.
These challenges created significant pressure on the existing architecture and required a complete upgrade - from UI to data pipelines, AI integrations, performance improvements and 24/7 operations.
SETA Solution
SETA International joined as a core technical partner responsible for frontend, backend, data pipeline, integrations, and performance optimization.
Product development (Frontend & Backend):
- Built UI for Attribute, Discovery, and Analytics Center.
- Custom reporting pages for different customer types.
- Backend APIs for large-scale analytics and data queries.
Performance & scalability:
- Improved Analytics Center loading time based on strict SLA requirements.
- Query optimization, caching, and scaling to process millions of broadcast records daily.
AI integration & workflow:
- Connected with Veritone cognition tools: transcription, subtitle generation, image/video object detection, logo recognition.
- Designed an end-to-end processing workflow from ingestion → AI analysis → result visualization.
Data pipelines:
- Designed pipelines for broadcast data, web traffic, logs, and Nielsen.
- Data normalization to ensure unified reporting inside Attribute and Analytics Center.
Monitoring & reliability:
- Real-time monitoring and logging to ensure 24/7 system uptime.
- Deployment support across environments (Stage → Prod).
Business Impact
Thanks to close collaboration between SETA and Veritone, ACI achieved significant results:
- Higher performance and system stability even with rapidly growing data.
- Smarter advertising analytics, allowing customers to measure campaigns, verify ad plays, and make decisions faster.
- Higher customer trust, resulting in more engineers requested by Veritone and larger technical scope.
- Long-term strategic partnership where SETA became a key technology partner involved in future roadmap and new product modules.
