About the Client
Motion Global is one of the world’s leading online eyewear retailers and owns popular brands such as SmartBuyGlasses and VisionDirect. The company operates in more than 30 countries and offers over 100,000 products from 180 luxury brands including Ray-Ban, Gucci, and Tom Ford.
Motion Global is also a pioneer in applying technology to eyewear e-commerce, with innovative features like Virtual Try-On and prescription scanning through mobile applications.
The Challenge
As a global e-commerce leader with operations across continents, Motion Global faced several complex challenges:
- Multi-platform operations: They run more than 30 websites for different countries (US, UK, Australia, Germany, etc.). Managing pricing, inventory, and orders manually for each market was nearly impossible.
- Complex product data: Selling eyewear is more complicated than selling clothing or shoes. The system must handle technical parameters such as prescription strength, lens type, coating, and more - which most standard e-commerce platforms don’t fully support.
- System performance: With huge daily traffic and a massive product catalog, the websites frequently experienced slow loading and performance issues, affecting sales and user experience.
- Continuous expansion: Motion Global needed a stable engineering team to build new features (like mobile apps) and provide 24/7 technical support.
SETA Solution
SETA International became Motion Global’s long-term strategic partner and built a dedicated offshore development center (ODC) for them. Our end-to-end solution included:
Magento Optimization
- Built a multi-site architecture to manage all 30+ websites through one backend
- Deep customizations to support complex prescription selections directly on the website
Odoo ERP Integration
- Seamless connection between Magento and Odoo so inventory updates and invoices are handled automatically, reducing manual errors.
Mobile App & New Technology
- Developed mobile apps for iOS and Android
- Supported AR technology such as Virtual Try-On so customers can try glasses online
Business Impact
Long-term collaboration with SETA has helped Motion Global strengthen its leadership in global online eyewear retail:
- Smooth global operations: The system handles millions of visitors across 30+ markets without downtime.
- Better customer experience: Faster website performance, easier prescription selection, and virtual try-on features improved the conversion rate.
- Cost and resource optimization: Instead of building multiple IT teams worldwide, Motion Global manages one dedicated team from SETA with lower cost and higher efficiency.
- Accurate inventory control: Magento and Odoo integration prevents overselling and streamlines logistics.
