About the Client
MedTalk is a pioneering HealthTech startup in the United States, founded by two reputable physicians. Stemming from their daily work experience, they clearly understood the inadequacies of the outdated communication systems within hospitals.
The Challenge
In a medical environment, every passing second can determine a patient's survival. Consequently, MedTalk identified significant "pain points" in operational processes:
- Communication Lag: Communication between primary doctors and on-call staff was often delayed due to intermediaries or the use of asynchronous tools like pagers.
- Lack of Security: Standard messaging applications (such as SMS or chat apps) did not meet strict healthcare security standards (like HIPAA), posing risks of patient data leaks.
- Technical Expertise: While MedTalk's two founders were leading medical experts, they lacked the software development experience necessary to bring their idea to life.
SETA Solution
SETA International served as the End-to-end Technology Partner, transforming the doctors' vision into a tangible product:
Development of a Secure Messaging App:
- Built a mobile application (iOS/Android) with a minimalist, user-friendly interface designed specifically for doctors and medical staff.
- Integrated Real-time Push Notifications
Real-time Push Notifications to ensure that no emergency message is ever missed.
Construction of a Medical-Grade Backend:
- Designed a system architecture that complies with medical data security regulations, ensuring messages are protected with End-to-end Encryption
End-to-end Encryption . - Created a smart permission mechanism to identify the correct on-call personnel for message delivery, avoiding disturbances to off-duty doctors.
Product Strategy Consulting:
- Beyond solution implementation, SETA provided consulting and guidance on User Flow to best match the working habits and workflows within hospital environments.
Business Impact
The MedTalk system developed by SETA has brought positive changes to hospital coordination processes:
- Eliminating Downtime: Minimized latency in information transmission, allowing doctors to respond promptly to emergency cases.
- Safety and Compliance: Provided an absolutely secure communication channel, helping hospitals avoid legal risks regarding information security.
- Realizing Startup Vision: Enabled two non-technical founders to own a professional software platform, creating a foundation for deployment in major hospitals across the US.
