About the Client
Avia Technologies Inc. (AVIA) is a pioneering technology startup based in California, operating with a mission to re-optimize the private aviation industry. They focus on a unique and highly potential niche market: "Empty Legs" (flights returning to base or repositioning to the next pickup location without passengers).
The Challenge
Before the inception of AVIA, the Private Charter market was evaluated as inefficient and wasteful regarding resources:
- Thousands of "Empty Leg" flights occurred daily without passengers, resulting in wasted fuel and operational costs for Operators.
- Customers seeking private charters often had to rely on phone calls, wait for email quotations, and sign cumbersome paper contracts. There was no centralized platform to view flight availability in real-time.
Customers seeking private charters often had to rely on phone calls, wait for email quotations, and sign cumbersome paper contracts. There was no centralized platform to view flight availability in real-time.
Recognizing these existing issues within this niche market, AVIA conceived a business model similar to "Uber for private jets" to optimize revenue and costs for operators. However, to operate and design this model, AVIA required a complex technical infrastructure powerful enough to process thousands of flight data points, handle geolocation, and integrate convenient payment steps—this was the most significant challenge AVIA faced during its inception.
SETA Solution
SETA International served as a strategic technology partner (Tech Co-founder), building the entire technical platform for AVIA:
Mobile App & Web Development:
Built an iOS Mobile App and Web Portal with a user-friendly, intuitive interface, allowing users to search and book "Empty Leg" flights in just a few steps.
Integrated Real-time booking
Real-time Booking features, displaying the precise location and schedule of aircraft ready for takeoff.
Robust Cloud Infrastructure (AWS):
Leveraged Amazon Web Services (AWS) to ensure high system stability and security.
Integrated advanced services such as EC2 (Virtual Servers), S3 (Data Storage), and Route53 to optimize global access speeds.
Business Process Automation:
Integrated secure payment gateways and an electronic signature system (DocuSign), digitizing the entire process from flight selection to invoicing.

Business Impact
The system built by SETA has helped AVIA create a revolution in the private aviation industry:
- Revenue Optimization for Operators: Converted empty flights into a new revenue stream, helping reduce waste for partner airlines.
- Superior Customer Experience: Shortened the private jet booking process from hours or days to just minutes. Customers can now secure luxury flights at unprecedentedly low prices.
- Reliable Operating Platform: A robust backend system enables AVIA to process thousands of flight data points daily without incidents, creating a solid foundation for expanding their partner network across the United States.


