About the Client
Veritone is a US-based AI technology company, known for aiWARE – a platform providing AI applications for legal, security, investigation, and government use cases.
Veritone Identify is an application that helps investigators identify suspects from videos or images by matching them against criminal databases. The platform supports investigation workflows including case management, evidence uploads, suspect marking, and internal information sharing.
The Challenge
Before Identify, suspect identification faced multiple limitations:
- Manual identification was extremely slow: investigators had to watch each video and compare manually against criminal records, taking hours or even days.
- Lack of a visual interface for working with digital evidence: videos, images, and data were not organized, making review difficult.
- No unified process for marking, reviewing, and confirming suspects, which made investigator collaboration inconsistent.
- Limited resources and time often caused smaller cases to be delayed, leading to backlog.
- Increasing demand for accuracy: human-driven review is prone to errors when evaluating very large numbers of images, while modern investigations require more accurate and consistent results.
Investigative agencies needed a fast, accurate, and user-friendly tool that allows them to leverage AI to reduce workload and increase case resolution speed.
SETA Solution
SETA International acted as the UI development and systems integration partner, responsible for building the entire Veritone Identify application—helping law enforcement access, manage, and leverage Veritone’s AI technology effectively.
SETA’s solution focused on:
- Designing an intuitive user interface (UI/UX) that enables officers to easily upload, view, and process videos, images, and evidence files.
- Integrating with Veritone’s AI backend via GraphQL APIs to ensure smooth and synchronized identification processes.
- Implementing Case Management and Suspect Management modules, allowing investigators to track, verify, and share findings efficiently.
- Ensuring security and role-based access through integration with Veritone’s Authentication Service.

Business Impact
Thanks to SETA’s development and optimization, Identify delivers tangible value for investigative agencies:
- Faster suspect identification: AI automatically compares against criminal databases, reducing manual investigation time by 90%.
- Operational cost savings: Southern California Police reduced operating costs by $26,500 using Identify.
- Higher accuracy and case closure rates: AI-driven recognition increases reliability and evidence confidence.
- Improved collaboration across investigators: Enables inter-agency cooperation with secure, fast information sharing.
- Trusted by major agencies: Including Anaheim Police Department, Southern California Police, and the unified Law & Justice Agency of Orange County.




